I had the great opportunity to do a Q&A with Popbasic co-founder and community manager Madeline Veenstra, so you could all get to know a bit more about the concept behind Popbasic, as well as one of the lovely co-founder!
Tell us more about the team behind Popbasic.
We’re currently a very small albeit efficient team of four. I’m the co-founder and CEO, while my co-founder, Coen is our CTO. We also have a product manager in China and a videographer and photographer. Between the four of us, I think we’ve created an awesome little corner of the Internet.
What’s the story behind how Popbasic got started?
To give you a little background, my co-founder and I are originally from Australia. At the time I didn’t have access to a lot of online stores, and it was so frustrating to see all of the fun sites that American gals could shop from. At the same time I had sold most of my wardrobe via EBay and wanted an easy way to build up a wardrobe of fun basics. So I used the money I had saved from my EBay sale to purchase samples for Popbasic. We created a landing page for the concept and off we went.
Where do you get the style concepts for the micro collections?
Our customers! I set out each month to create three beautiful basics that will fit effortlessly into your wardrobe, then I work with my videographer and photographer who is a creative genius to come up with a fun theme.
What is your favorite piece made by Popbasic?
That’s tough! I would have to say my Le Breton. It is such an easy and comfortable piece to style. You just can’t go wrong with a striped top!
Who are your major style icons?
Audrey Hepburn and Sofia Coppola. Basic, yet beautiful and very classic.
What accessory would you never leave the house without?
My engagement ring and my Grey Striped Infinity Scarf from Popbasic.
Describe your typical daily look.
Popbasic is really a reflection of my style! I’ll usually wear my Le Breton or a Basic Grey Marl Tee with black skinny jeans and some blush ballet flats, with my coat and my Infinity Scarf. San Francisco is very casual ;)
Boots or flats?
Flats. Though the longer I live in the US, I think that will have to change.
Bright lipstick or demure lipgloss?
Bright lipstick! I really want to purchase Schiap from Nars.
What is your favorite food?
Sushi and green tea.
What is your favorite movie?
Lost in Translation.
What is your favorite book?
Norwegian Wood by Haruki Murakami. Are you sensing a theme yet? I love anything Japanese, in fact I actually have a degree in Japanese.
What is your ideal way to relax?
To head to Japan Town and have lunch then catch a movie.
Do you have a favorite beauty product and/or brand? If so, what and who?
I really adore Benefit! It’s so fun, yet the products are absolutely superb and never break out my sensitive skin. I love their blushes, balms and cream eye shadows.
What’s is the most memorable moment of Popbasic history?
InStyle contacting me and letting me know that they were featuring us in Best of the Web 2013. That was really surreal. I was thinking, how do they even know about us?!
Where could readers find you?