Popbasic is a brand that I have come to love. I stumbled upon it when hopping from blog to blog one morning and thought the idea behind the brand was amazing. In a nutshell, they sell "micro collections", which means they have different collections released, in limited quantity that could include a few different items to build together the perfect outfit. Each piece is unique and trendy, and can also be paired up with multiple things in your wardrobe to create even more outfits.
I had the great opportunity to do a Q&A with Popbasic co-founder and community manager Madeline Veenstra, so you could all get to know a bit more about the concept behind Popbasic, as well as one of the lovely co-founder!
Tell us more about the team behind Popbasic.
We’re currently a very small albeit efficient team of four. I’m the co-founder and CEO, while my co-founder, Coen is our CTO. We also have a product manager in China and a videographer and photographer. Between the four of us, I think we’ve created an awesome little corner of the Internet.
What’s the story behind how Popbasic got started?
To give you a little background, my co-founder and I are originally from Australia. At the time I didn’t have access to a lot of online stores, and it was so frustrating to see all of the fun sites that American gals could shop from. At the same time I had sold most of my wardrobe via EBay and wanted an easy way to build up a wardrobe of fun basics. So I used the money I had saved from my EBay sale to purchase samples for Popbasic. We created a landing page for the concept and off we went.
Where do you get the style concepts for the micro collections?
Our customers! I set out each month to create three beautiful basics that will fit effortlessly into your wardrobe, then I work with my videographer and photographer who is a creative genius to come up with a fun theme.
What is your favorite piece made by Popbasic?
That’s tough! I would have to say my Le Breton. It is such an easy and comfortable piece to style. You just can’t go wrong with a striped top!
Who are your major style icons?
Audrey Hepburn and Sofia Coppola. Basic, yet beautiful and very classic.
What accessory would you never leave the house without?
My engagement ring and my Grey Striped Infinity Scarf from Popbasic.
Describe your typical daily look.
Popbasic is really a reflection of my style! I’ll usually wear my Le Breton or a Basic Grey Marl Tee with black skinny jeans and some blush ballet flats, with my coat and my Infinity Scarf. San Francisco is very casual ;)
Boots or flats?
Flats. Though the longer I live in the US, I think that will have to change.
Bright lipstick or demure lipgloss?
Bright lipstick! I really want to purchase Schiap from Nars.
What is your favorite food?
Sushi and green tea.
What is your favorite movie?
Lost in Translation.
What is your favorite book?
Norwegian Wood by Haruki Murakami. Are you sensing a theme yet? I love anything Japanese, in fact I actually have a degree in Japanese.
What is your ideal way to relax?
To head to Japan Town and have lunch then catch a movie.
Do you have a favorite beauty product and/or brand? If so, what and who?
I really adore Benefit! It’s so fun, yet the products are absolutely superb and never break out my sensitive skin. I love their blushes, balms and cream eye shadows.
What’s is the most memorable moment of Popbasic history?
InStyle contacting me and letting me know that they were featuring us in Best of the Web 2013. That was really surreal. I was thinking, how do they even know about us?!
Where could readers find you?
This dress is pretty bold, so it doesn't need a whole lot of embellishment. I picked a cute, floral pair of heels and a matching ring that I made myself (My Life in Lavender Shop) to make the purple color pop a bit more. I think with a bold colored dress like this, simple is the best way to go.
All in all, this was a great experience and I recommend you all to go ahead and take a look at their website. Their links are below. Also, eShakti was kind enough to give you all the opportunity to save 10% on orders by using the promo code: lavenderes.
Several people have recently commented or e-mailed inquiring about my daily skin rituals. Instead of simply going ahead and answering, I thought it might be a bit more helpful to post about the products I like the most.
Let’s be honest, we all try zillions of these products and often end up wondering if those super expensive products were really worth it, or if the drugstore brand should have sufficed. I went into a skin craze earlier last year, so I did attempt to utilize a lot of different products, hoping that each one would be that “miracle” product. You know the one... that clears my skin, moisturizes, and does everything else under the sun to keep my skin beautiful and flawless. Let’s just say, I never found “the one”, but I did find several products that I stand by and would like to share with you today.
Disclaimer: Keep in mind that these are just my experiences with these products and your experiences might be completely different.
This is my absolute favorite and number one go to product. Previously, I used the Neutrogena Oil-Free Acne Wash on a regular. However, a few months ago, I felt that for my daily face wash I might prefer something with more natural ingredients and less chemical components. This is when I turned to the new Neutrogena Naturals line. I bought the Neutrogena Naturals Acne Cream Cleanser and LOVE it. I use it every morning and evening and it always leaves my face feeling extremely clean.
I never used to be a fan of scrubs, or on the off-chance I ever used one, it was combined with my daily cleanser. Now, I have made the jump to using scrubs on a regular basis. I use the Garnier Clean + Balancing Daily Exfoliator. It’s gentle yet effective and smells wonderful. I recommend only utilizing this at maximum once a day, as anything past that might cause your skin to get a bit irritated. I generally use this in combination with my Neutrogena Natural Acne Cream Cleanser on a nightly basis to scrub away all the build-up from the entire day.
Last year, I went ahead and took a leap of faith to purchase the Murad Clarifying Mask. After reading a post expressing strong positives for this brand, and this mask specifically by Sammi of Beauty Crush (one of my favorite bloggers), I was sold. Moreover, I’m a fan of clay-based products, so I was excited to try it. This is one splurge that I was absolutely thrilled with. It does what it says it will and works immediately. It is great to use during weeks you might have been using a lot of make-up on a daily basis without a few days in between to allow your skin to breathe.
This is more of a weekly use mask. I heard so much about it and the buzz about charcoal masks won over my curiosity. I was pleasantly surprised and use this on a weekly basis just to give my skin a nice clean feeling and to unclog pores.
It has been an excruciatingly busy year, and a lot has changed since springtime 2013. Thinking back to this time last year, I honestly didn’t even know where I would be at this time. Everything for my future was up in the air and now that the dust has settled, I still feel that consist impulse that I am still working for the future and forgetting to live in the present.
As people living in such a fast paced society, I feel that we constantly get caught up in the windstorm and fail to realize we really are exactly where we want to be. We fail to realize the potential of the present moment. On a daily basis, people are so incredibly focused on the future and the plans the yhave for it that we don’t take in the beauty of the place we’ve already brought ourselves. That in itself should be celebrated. Thus, I want to share a song with you that I recently discovered, it’s called “Be Okay” by Oh Honey and embodies just this type of mindset.
Oh Honey is a duo made up of Mitchy Collins and Danielle Bouchard based out of Brooklyn, New York. Currently, they’re on tour with James Blunt and then switching gears to touring with The Fray. I highly encourage you to go and check out their concert if they happen to be playing near you. I know I will definitely be there!
The song simply states what I was discussing above. It’s a feel good, beautiful, and catchy melody set up about being true to ourselves and begin to feel content with where we are in the here and now. More importantly, the concept, “Be Okay”, from my own interpretation, means that wherever we are, we should celebrate and realize everything hectic in our lives will settle down, and we will, in the end, be okay. It’s a great message and an excellent song that will have you dancing around your room feeling a lot happier.
Also, fashion obsessed alert… I wanted to give a proper shout out to Danielle Bouchard specifically; because I think her style is unique and absolutely brilliant. Definitely a style icon in the making.
Check out the song here!
Sophia Bush has been one of my role models for quite some time. From portraying Brooke Davis on One Tree Hill, one of my favorite television dramas, to her current role as Detective Erin Lindsay on the new Chicago PD, this girl has got some serious talent. Not only is she an extremely talented actress and director, but she is also a strong, aspiring, and ambitious activist and spokesperson. This is evident if you’ve ever taken the time to follow Sophia Bush on any social media platform. From Twitter to Facebook to Instragram, she is focused on getting her voice, and the voices of others’ around her, across. All in all, it is evident that she is set to make a difference.
I became interested in learning more about Sophia Bush when I heard about her growing career as a spokesperson for several different causes all over the globe. Her name has been associated with organizations such as “Dosomething.org” and the Global Poverty Project. Also, she’s a girl who isn’t afraid to get her hands dirty. As an environmental activist, she has made appearances after some truly horrific environmental disasters to show her support and lend a helping hand. She is resilient. This show of true spirit, caring, and dedication is what encouraged me to pursue my own ventures of interest and begin speaking about change.
I could go on and on about her accomplishments and why exactly she’s a role model for millions of girls and women out there, including myself. However, the part I want to focus on, especially for this post today, is her role in the realm of women’s empowerment. Recently, “I Am That Girl”, by Alexis Jones, hit the stands. Though I have yet to read the book, the general back, as I understand, is focused on encouraging girls everywhere to be whom they truly are and be honest with themselves. As far as encouraging empowerment for girls and women all over the world, this book is it. After I got my copy, I was shocked to learn that there was a special forward by Sophia Bush herself! This lovely surprise simply solidified my view of her as an individual, empowered woman, and strong activist.
All in all, I believe she represents strength, resilience, and a vision for what an equal and sustainable world looks like for everyone within it.
And now... for the outfit post. I absolutely LOVE Sophia Bush's unique style. The photo above is what I decided to attempt to incorporate with my own style twist.
shirt - gifted // necklace & pencil skirt - Forever 21 // bracelet - Francesca's Boutique // shoes - LimeLight
Being on a television binge lately, I went ahead and watching American Horror Story 3: Coven. Now, don’t get me wrong, horror is definitely NOT my genre. I absolutely adore dramas, so give me Grey’s Anatomy, Gossip Girl, even jump back to One Tree Hill, but I go running for the hills come a horror movie, so it surprised me to be interested to watch a horror television show of all things.
The topic is what convinced me, as it involved some phenomenal actresses casting spells and fighting for good versus evil. What I didn’t know when beginning this show was the great music I would be introduced (or re-introduced to- considering Fleetwood Mac). I used to listen to them a few years ago, but never really got into it. But, during the show they featured a "hippie" witch, in love with Stevie Nicks, and singing and dancing to “Silver Springs” by Fleetwood Mac. I might be biased since I absolutely adored this character but hey, the music was amazing too! Since that moment, the song has been on repeat on my iTunes. It’s mesmerizing, monumental, and sentimental all in one. It’s also a very bittersweet melody, which is definitely one of my most favorite things when it comes to music.
I highly recommend giving her, and them a listen to…and most specifically…”Silver Springs”. This was the song on my mind and I’m hoping you’ll take some time and give it a listen.
Beginning of the holidays, specifically Christmas Eve and a few days before, I spent some time traveling. We headed north, which to most people seems like the exact opposite of a good time for a winter vacation. On the contrary, it was actually a good break away from everything and everyone. I got to take some time, explore different cities (and of course different shops!), relax, and have a good time. These are just a few quick snapshots of some outfits I threw together for the trip. I apologize for the pictures being a bit gritty, as they were selfies and some are off my cellphone.